Posted by Lily Sheringham, Google Play team href="https://play.google.com/store/apps/developer?id=Culture%20Alley&hl=en_GB">Culture Alley developed the app href="https://play.google.com/store/apps/details?id=com.CultureAlley.japanese.english&hl=en_GB&e=-EnableAppDetailsPageRedesign">Hello English to help Indians learn English through gamification, supporting over 15 dialects. More than 13 million people now use Hello English in India and around the world. Hear Nishant Patni, Founder & CEO and Pranshu Bhandari, Co-Founder, explain how they optimized the app to address challenges faced by emerging markets. Learn how they used various Google Play tools to address varying levels of connectivity and device capabilities, and improve user retention.